Dale Alcock honoured with top Salvos award

The Salvation Army has honoured Dale Alcock with its most prestigious volunteer’s award in recognition of his decade-long support of the Salvos.

It is the first time a Western Australian has been the recipient of the Salvation Army’s “Others” Award and only a handful have ever been presented nationally.

Regarded as the Salvation Army’s most prestigious honour, the “Others” Award pays tribute to the Salvation Army’s founder, General William Booth who, in the early 1900s, would send telegrams that simply said “Others” when he wanted to send a message of encouragement and direction to his officers around the world.

The award, which was presented to Dale at the launch of the Salvation Army’s 2018 Red Shield Appeal, represents a 10-year partnership between the Salvation Army, Dale Alcock, the Dale Alcock businesses including New Homes, Developments and Home Improvement, and the Alcock Family Foundation.

Over the years, the partnership has resulted in donations totalling $1.3 million, thanks largely to the fundraising efforts of the Dale Alcock Homes business and its staff as well as ongoing financial support from the Alcock Family Foundation.

Hundreds of thousands of dollars worth of ‘in kind’ contributions have also been made, with staff and the builder’s suppliers volunteering man-hours and donating materials to support a number of Salvation Army construction and infrastructure projects.

It is estimated that over the past 10 years, the equivalent of three years worth of ‘office hours’ have been donated through the Dale Alcock volunteer program.

Lieutenant Colonel Chris Reid, Divisional Commander of the Salvation Army in Western Australia, said the financial and in-kind support provided by Mr Alcock, his businesses and the Alcock Family Foundation had given the Salvation Army greater capacity to support more people and to improve the quality of the charity’s services.

“Our partnership with Dale Alcock is a clear example of two organisations with common goals and shared values supporting those most vulnerable in our community,” Lieutenant Colonel Reid said.