Over the weekend, Home Collective held its second Interiors Open Day, a day all about interior design, inspiration and trend insights.
Having implemented lessons learned from our inaugural Interiors Open Day in 2024, our efforts certainly paid off. The day was a massive success, driving foot traffic through our Leederville doors and increasing brand awareness.
With over 310 people checking in, we had a steady flow throughout the day, enabling great engagement with the valuable activations we had on offer.
We partnered with a range of suppliers once again, with Beaumont Tiles as our major partner. Beaumont’s support was truly invaluable and brought in their headline talent, Kyal and Kara. The dynamic duo (first made famous on The Block) hosted two sold-out sessions and also spent quality one-on-one time on the floor helping attendees with their selections and offering design inspiration.
The energy in Home Collective was electric; the mix of ABN Group customers, employees, partners and the general public creating an atmosphere of excitement, joy and inspiration.
Bringing inspiration through partnership
We leaned on our brilliant suppliers for their expertise, with many of them flying teams over to offer sessions to our attendants. Some highlights included:
Katherine, Wattyl’s colour specialist, offered free paint colour consults
Our tile specialists were kept busy all day in the Beaumont Tiles Tile Zone
Our Selection Consultants answered questions and gave advice about product and colour selections
Amphis lighting demos with Kat and Eddie ran throughout the day and were very popular
Intelligent Home supplied the tunes with DJ Kayla and a Sonos speaker door prize
Bosch’s Home Economist cooked up delicious food in our hero kitchen
The team from Reece shared the latest bathroom trend insights
Home Collective’s very own Asseel ran a fantastic Bedroom Styling session
Thank you to everyone involved
Putting together a large-scale event like this is no easy feat, so a MASSIVE shout-out to everyone in the Home Collective and ABN Group teams who helped along the way with promotion, logistics, supplier engagement and the event itself so our visitors could have the greatest experience possible.
To our concierge, reception and all event staff on the day – Your hard work made the day a success and it couldn’t have been done without you.
Our content team captured all the moments, big and small! So make sure to check out our content on the Home Collective and ABN Group Instagram pages.
And we’re already thinking about how we can top it next year!
